Skip to content

77kids rocked my world {GIVEAWAY}

2012 March 29
by Emily Hill

And I’m not even 77kids‘ target audience.

Well, I am as far as the buying of the super cute American Eagle-inspired children’s clothes, but when it comes to the new 77kids store at City Creek Center, it’s all about keeping those shoppers-in-training entertained…and if the stars align (and those mini shoppers catch site of the interactive LCD screens), excited to be there as well.

77kids’ mantra is “long live fun.”

I like that mantra.

I was able to tour the new 77kids store the City Creek preview gala and fundraiser.


77kids american eagle city creek

My adorable tour guide Kim (honestly, ADORABLE) showed me the ins and outs of their first retail location in Utah. In fact, this store is the furthest store west other than a store in some state like Michigan. Awesome, right?

From the bright colors and unique designs to the eye-catching styles and whimsical details, 77kids has done it right. And I’m not just talking about the clothes. Take a look:

77kids american eagle city creek 77kids american eagle city creek


Super cool dressing rooms sized perfectly for little ones complete with racks that read “like it,” love it!” and “gotta-have it!” plus a porthole that opens from the inside so you can check how the outfit changes are going.


77kids-american-eagle-city-creek

77kids-american-eagle-city-creek

77kids-american-eagle-city-creek

And the clothes? Let me use one of my favorite expressions…in all caps: TO DIE FOR.


77kids-american-eagle-city-creek

77kids american eagle city creek

77kids american eagle city creek

I may have bought that sundress in the bottom right corner of the top photo for Olivia. And you should totally see the swaddling blankets. Tres cool.

What tickled my fancy the most were the reinforced knees in the boys’ jeans. Without fail George puts a hole in the left knee of his jeans. Every pair he owns has one and a few even have a matching hole in the right knee.


77kids american eagle city creek

But enough about the stuff I think is cool. Check out what they’ve done in the store to make shopping with your kids as painless as possible.

Rounded corners on most every wooden display.


77kids american eagle city creek

A choice of prize when Mom checks out.


77kids american eagle city creek

And the most popular “toy” of all, the large computer touchscreens complete with store playlist (choose your faves), instant photos, 77look finder (snap an image and virtually try on outfits) and even personalized rock videos.


77kids american eagle city creek

Here’s my super (not) awesome polaroid. I was even able to add a little customization.

77kids polaroid

Oh, but the best is yet to come. Click on the screenshot below or this link to see me star in my very first rock vidoe courtesy of 77kids.


77kids rock video

The fun doesn’t stop there. I ran into Kim and Lindsey in the story and made encouraged them and their spouses to create a video they could call their own.

And they totally did.

77kids american eagle city creek 77kids city creek


I really should’ve taken more shots of the clothes, but I’ll let you browse the collection in all its hipness at 77kids online. While there that evening, I managed to pick up a lot of goodies:

Oh, and these babies:


chopstick kids helpers

George and Livi LOVE these Fred Chopstick Kids silicone chopstick holders/helpers. They’ve picked up all kinds of snacks including pretzels, chips and fruit snacks. (They have yet to actually eat Chinese food with them…)

So…it seems the shoes don’t fit George and the dress is a bit snug for Livi. That means a return trip to 77kids at City Creek Center. Anyone want to join me? I may even bring the kids.

And now for the GIVEAWAY!!!

77kids is giving away one (1) $25 gift card good both online and off!

Bring on the Top Siders and reinforced jeans!

To enter, leave a comment telling me what you most wanted to be when you grew up(required). Was it an astronaut or maybe a rock star? How about a prima ballerina or high school math teacher?

For extra entries, you can do any/all of the following. Please leave a separate comment for each one you do (each one earns you an extra entry).

  • “Like” 77kids on Facebook (or tell me you already have).
  • “Like” ITRML on Facebook (or tell me you already have).
  • Subscribe to ITRML (or tell me you’re already a subscriber).
  • Tweet about this giveaway with @77kids in the tweet and leave the URL.
  • Update your Facebook status with a link to this giveaway.

This giveaway will end at midnight on Thursday, April 5th.

Note: Winner will be notified via email. If no reply is received, a new winner will be drawn.

Disclosure: A big thank-you to 77kids who provided me with gift card for the giveaway and a little spending money so I could properly review their new store. Believe you me, I properly reviewed it. And then some.

P.S. For another awesome review of the store (and cute photos to boot!), check out my friend Vanessa’s post: “77kids in Utah.”

You'll like these too!

get a taste of some fresh PR ideas
managing expectations as a mompreneur...and a mom
wallhogs turn your walls into works of art!
Vote for me by 7pm central!
I like to dance...Yo Gabba Gabba style, of course ...
137 Responses Post a comment
  1. Jessie C. permalink
    March 29, 2012

    I wanted to be a lot of things, most of time I wanted to be a toy store owner so I could have all toys I wanted.

    [Reply]

  2. Jessie C. permalink
    March 29, 2012

    “Like” 77kids on Facebook
    Jessie c.

    [Reply]

  3. Jessie C. permalink
    March 29, 2012

    “Like” ITRML on Facebook
    Jessie C.

    [Reply]

  4. Jessie C. permalink
    March 29, 2012

    Subscribe to ITRML

    [Reply]

  5. March 29, 2012

    Yes please. All of my kids need clothes all the time. I swear it is a never ending problem. Super awesome idea with the boy jeans.
    von´s deep thought ~ something to be proud of.My Profile

    [Reply]

  6. March 29, 2012

    All I ever wanted to be was a mom. Super boring!

    [Reply]

  7. March 29, 2012

    I liked 77kids on FB
    Emily´s deep thought ~ CurlersMy Profile

    [Reply]

  8. March 29, 2012

    I already like you on FB.

    [Reply]

  9. March 29, 2012

    I’m already a subscriber

    [Reply]

  10. March 29, 2012

    I wanted to be a school teacher growing up, and then realized I hate school. I like you on FB.
    von´s deep thought ~ something to be proud of.My Profile

    [Reply]

  11. March 29, 2012

    I subscribe to you and your awesome self.
    von´s deep thought ~ something to be proud of.My Profile

    [Reply]

  12. D Schmidt permalink
    March 29, 2012

    I wanted to be a journalist when I grew up

    [Reply]

  13. D Schmidt permalink
    March 29, 2012

    Confirmed email subscriber

    [Reply]

  14. D Schmidt permalink
    March 29, 2012

    Like you on Facebook as D Schmidt

    [Reply]

  15. Ashley permalink
    March 29, 2012

    All I have ever wanted to be is a Mom…and I feel blessed every day that I get to do exactly what I want with my healthy and beautiful kids (:

    [Reply]

  16. Ashley permalink
    March 29, 2012

    Liked 77kids!

    [Reply]

  17. Ashley permalink
    March 29, 2012

    Already liked ITRML

    [Reply]

  18. Ashley permalink
    March 29, 2012

    Subscribed (:

    [Reply]

  19. Ashley permalink
    March 29, 2012

    Updated my FB status….I love American Eagle and have been waiting for one of these to come to Utah. This looks like the one store I might actually enjoy having my children with me as I shop!

    [Reply]

  20. Briann Neeley permalink
    March 29, 2012

    i wanted to be a nurse or teacher

    [Reply]

  21. Briann Neeley permalink
    March 29, 2012

    i like 77 kids on FB

    [Reply]

  22. Briann Neeley permalink
    March 29, 2012

    i like ITRML on FB

    [Reply]

  23. Briann Neeley permalink
    March 29, 2012

    im an email subscriber

    [Reply]

  24. March 29, 2012

    I honestly wanted to be a stay at home Mom when I “grew” up….dreams do come true!

    [Reply]

  25. March 29, 2012

    Like you on Facebook. Thank you!
    Laurie Adams´s deep thought ~ $25.00 Disney Store Gift Card #Giveaway (4/12)My Profile

    [Reply]

  26. Belinda permalink
    March 29, 2012

    Liked 77kids on Facebook

    [Reply]

  27. Belinda permalink
    March 29, 2012

    Like you on Facebook

    [Reply]

  28. Belinda permalink
    March 29, 2012

    I wanted to be an archaeologist. I still do.

    [Reply]

  29. Emily Woods permalink
    March 29, 2012

    I had no idea they had baby clothes so excited!!! I like 77kids on Facebook!

    [Reply]

  30. Emily Woods permalink
    March 29, 2012

    I like you on facebook!

    [Reply]

  31. Adrienne gordon permalink
    March 29, 2012

    i wanted to be a vet

    [Reply]

  32. Shannon Baas permalink
    March 29, 2012

    I wanted to be a teacher.

    [Reply]

  33. March 29, 2012

    I wanted to be a candy striper when I was younger. Probably because I thought I would stripe candy canes all day!!

    [Reply]

  34. March 29, 2012

    Already like ITRML on FB!

    [Reply]

  35. March 29, 2012

    Already a subscriber to ITRML!

    [Reply]

  36. Melissa P. permalink
    March 29, 2012

    I wanted to be an actress/performer!

    [Reply]

  37. Melissa P. permalink
    March 29, 2012

    I am a fan of ISRML on Facebook!

    [Reply]

  38. Melissa P. permalink
    March 29, 2012

    I am a fan of 77kids on Facebook!

    [Reply]

  39. Melissa P. permalink
    March 29, 2012

    I updated my status with a link to this giveaway!

    [Reply]

  40. March 30, 2012

    I wanted to be a doctor.

    kport207 at gmail dot com

    [Reply]

  41. Kristi C permalink
    March 30, 2012

    I wanted to be an accountant.

    [Reply]

  42. March 30, 2012

    I wanted to be a mom and a nurse…and I’m both!

    [Reply]

  43. March 30, 2012

    I like 77Kids on Facebook.

    [Reply]

  44. March 30, 2012

    I subscribe in Google Reader.

    [Reply]

  45. Cassidy McFarland permalink
    March 30, 2012

    I wanted to be a teacher or a flight attendent!

    I already Like 77kids on Facebook
    I now Like ITRML on Facebook

    Pick me, my kids need new summer clothes :-)

    [Reply]

  46. Shelly permalink
    March 30, 2012

    I wanted to be a lawyer when I grew up but needless to say that didn’t happen!

    [Reply]

  47. Shelly permalink
    March 30, 2012

    I like 77Kids on FB!

    [Reply]

  48. Shelly permalink
    March 30, 2012

    I like ITRML on FB!

    [Reply]

  49. March 30, 2012

    Liked ITRML on facebook!

    [Reply]

  50. March 30, 2012

    Like 77 kids on facebook!
    Jessica´s deep thought ~ Four!My Profile

    [Reply]

  51. March 30, 2012

    Totally wanted to be a Country Music Superstar! Still do, actually! haha

    [Reply]

  52. Kristy T permalink
    March 30, 2012

    I wanted to be an actress!

    [Reply]

  53. Latonya R permalink
    March 30, 2012

    I wanted to be in a salon or something doing everybody’s hair and makeup!

    [Reply]

  54. Latonya R permalink
    March 30, 2012

    like 77 on fb as livivua chandler

    [Reply]

  55. Latonya R permalink
    March 30, 2012

    like itrml on fb

    [Reply]

  56. Monique Rizzo permalink
    March 30, 2012

    I wanted to be a ballerina.Thanks for the chance.
    mogrill12@gmail.com

    [Reply]

  57. March 30, 2012

    I wanted to be a professional Chef.
    Summer @ Summer Scraps´s deep thought ~ Watching grass grow…My Profile

    [Reply]

  58. March 30, 2012

    I like 77 kids on facebook.
    Summer @ Summer Scraps´s deep thought ~ Breathing Space Giveaways I have foundMy Profile

    [Reply]

  59. March 30, 2012

    I like you on facebook.
    Summer @ Summer Scraps´s deep thought ~ Visiting Disneyland Series Part 1 – When to go?My Profile

    [Reply]

  60. March 30, 2012

    I subscribe to your blog.
    Summer @ Summer Scraps´s deep thought ~ Buying wood for craft projects – TutorialMy Profile

    [Reply]

  61. March 30, 2012

    I tweeted about the giveaway https://twitter.com/#!/summerscraps/status/185924320554528769
    Summer @ Summer Scraps´s deep thought ~ White Chocolate Strawberry TrifleMy Profile

    [Reply]

  62. Rebecca Graham permalink
    March 30, 2012

    I wanted to be a nurse.

    [Reply]

  63. Karla Sceviour permalink
    March 31, 2012

    I wanted to be a veternarion.
    ksceviour at hotmail dot com

    [Reply]

  64. Karla Sceviour permalink
    March 31, 2012

    I Like” 77kids on Facebook
    Karla Sceviour

    [Reply]

  65. Karla Sceviour permalink
    March 31, 2012

    I Like” ITRML on Facebook (Karla Sceviour)

    [Reply]

  66. Crystal F permalink
    March 31, 2012

    I wanted to be a Kindergarten teacher. It didn’t happen but I am at my girls’ elementary school all the time, helping out. thank you!

    [Reply]

  67. Vanessa permalink
    April 2, 2012

    teacher

    [Reply]

  68. April 2, 2012

    Lol. I always wanted to be a teacher.
    Deserae Fiedler´s deep thought ~ Zippers???My Profile

    [Reply]

  69. April 2, 2012

    I like you on FB

    [Reply]

  70. Alaine88 permalink
    April 2, 2012

    A teacher!
    family74014 at gmail dot com

    [Reply]

  71. Alaine88 permalink
    April 2, 2012

    I like you via FB
    family74014 at gmail dot com

    [Reply]

  72. Alaine88 permalink
    April 2, 2012

    I like 77kids on fb
    family74014 at gmail dot com

    [Reply]

  73. Claire permalink
    April 2, 2012

    I wanted to be a veterinarian!

    [Reply]

  74. Linda Lansford permalink
    April 2, 2012

    I wanted to be a teacher

    [Reply]

  75. Linda Lansford permalink
    April 2, 2012

    “Like” ITRML on Facebook

    [Reply]

  76. Linda Lansford permalink
    April 2, 2012

    I sub to email

    [Reply]

  77. tamar permalink
    April 2, 2012

    An author! And I did publish a book, so the dream came true. I don’t think I want to do it ever again though.

    [Reply]

  78. Valerie Taylor Mabrey permalink
    April 2, 2012

    I wanted to be a vet
    vmkids3 at msn dot com

    [Reply]

  79. Andrea permalink
    April 3, 2012

    I wanted to be a nurse as a mom I get more chances then I want some days. Still want to be a real nurse though!

    [Reply]

  80. Andrea permalink
    April 3, 2012

    I liked 77 kids on FB!

    [Reply]

  81. Erica C. permalink
    April 3, 2012

    I wanted to be a chemist before I even knew what they did!

    [Reply]

  82. April 3, 2012

    I really wanted to be a vet. I loved animals. But then got to college and realized the work was hard.

    [Reply]

  83. April 3, 2012

    I like 77Kids on FB

    [Reply]

  84. Chastidy permalink
    April 3, 2012

    I wanted to be a MOM :)

    [Reply]

  85. Jill L permalink
    April 4, 2012

    I wanted to be a teacher.

    [Reply]

  86. Jill L permalink
    April 4, 2012

    “Like” 77kids on Facebook – Jill Lear

    [Reply]

  87. Jill L permalink
    April 4, 2012

    “Like” ITRML on Facebook – Jill Lear

    [Reply]

  88. Jill L permalink
    April 4, 2012

    I’m a RSS subscriber.

    [Reply]

  89. April 4, 2012

    I wanted to be a Vet
    Nadine L´s deep thought ~ $10 Amazon and $10 Border GC Giveaway (2 winners)My Profile

    [Reply]

  90. April 4, 2012

    I “Like” 77kids on Facebook (Nadine E Larsen)

    [Reply]

  91. April 4, 2012

    I “Like” ITRML on Facebook (Nadine E Larsen)

    [Reply]

  92. April 4, 2012

    I Subscribe to ITRML (peaceloveandpetsblog@gmail.com)
    Nadine L´s deep thought ~ $10 Amazon and $10 Border GC Giveaway (2 winners)My Profile

    [Reply]

  93. Jennifer R permalink
    April 4, 2012

    I wanted to be a teacher.
    reejen5 at gmail dot com

    [Reply]

  94. Ron Miller permalink
    April 4, 2012

    Veterinarian

    [Reply]

  95. Ron Miller permalink
    April 4, 2012

    “Like” 77kids on Facebook

    [Reply]

  96. Ron Miller permalink
    April 4, 2012

    “Like” ITRML on Facebook

    [Reply]

  97. Ron Miller permalink
    April 4, 2012

    Subscribe to ITRML

    [Reply]

  98. shawna permalink
    April 4, 2012

    I wanted to be a lawyer.

    [Reply]

  99. April 4, 2012

    I wanted to be a veterinarian.
    Melanie C´s deep thought ~ ***Free Beauty Bag from Target Hurry only 457,000 available!***My Profile

    [Reply]

  100. Alisha L. permalink
    April 4, 2012

    I wanted to be a Police Officer :)

    bakergurl02 (At) yahoo (dot) com

    [Reply]

  101. Alisha L. permalink
    April 4, 2012

    77Kids FB Fan @Alisha Lesage

    bakergurl02 (At) yahoo (dot) com

    [Reply]

  102. Alisha L. permalink
    April 4, 2012

    FB Fan of ITRML @Alisha Lesage

    bakergurl02 (At) yahoo (dot) com

    [Reply]

  103. Alisha L. permalink
    April 4, 2012

    Subscribed to ITRML

    bakergurl02 (At) yahoo (dot) com

    [Reply]

  104. Alisha L. permalink
    April 4, 2012

    Tweet: https://twitter.com/#!/ALittleIndian/status/187765882225819648

    bakergurl02 (at) yahoo (dot) com

    [Reply]

  105. Carrie Conley permalink
    April 5, 2012

    I wanted to be an attorney….

    [Reply]

  106. Carrie Conley permalink
    April 5, 2012

    Like 77kids on facebook…

    [Reply]

  107. Carrie Conley permalink
    April 5, 2012

    I already liked ITRML on facebook…

    [Reply]

  108. Carrie Conley permalink
    April 5, 2012

    Subscribe to ITRML….

    [Reply]

  109. Rosey permalink
    April 5, 2012

    I wanted to be an elementary school teacher.

    [Reply]

  110. Rosey permalink
    April 5, 2012

    I like 77Kids on FB (Sarah Smile).

    [Reply]

  111. Rosey permalink
    April 5, 2012

    I like you on FB (Sarah Smile).

    [Reply]

  112. Rosey permalink
    April 5, 2012

    I am an e-mail subscriber.

    [Reply]

  113. April 5, 2012

    I never actually thought about it lol I was/am more of a take things as they come person. When I was told I couldn’t have kids, that’s when my ambition came- to, naturally, be a mom, which I am. :)
    dddiva´s deep thought ~ WWTKW Happy EasterMy Profile

    [Reply]

  114. April 5, 2012

    Like you on FB Sherry Conrad
    dddiva´s deep thought ~ WWTKW Happy EasterMy Profile

    [Reply]

  115. April 5, 2012

    Sub via Google Reader

    [Reply]

  116. Amber S. permalink
    April 5, 2012

    I wanted to teach elementary school.

    [Reply]

  117. Nicole C. permalink
    April 5, 2012

    I wanted to be a teacher.

    [Reply]

  118. Charity S permalink
    April 5, 2012

    I wanted to be a journalist.

    [Reply]

  119. Charity S permalink
    April 5, 2012

    “Like” 77kids on Facebook

    charity s

    [Reply]

  120. Charity S permalink
    April 5, 2012

    “Like” ITRML on Facebook

    charity s

    [Reply]

  121. Charity S permalink
    April 5, 2012

    Subscribed to ITRML via Google

    [Reply]

  122. Charity S permalink
    April 5, 2012

    Shared on Facebook

    http://www.facebook.com/ccboobooy/posts/122704467853162

    [Reply]

  123. brian e. permalink
    April 5, 2012

    Thanks for the giveaway…wanted to be a “scientist”.

    senorpiero [at] yahoo [dot] com

    [Reply]

  124. brian e. permalink
    April 5, 2012

    “Like” 77kids on Facebook: bryan eason

    [Reply]

  125. brian e. permalink
    April 5, 2012

    “Like” ITRML / Facebook: bryan eason

    [Reply]

Leave a Reply

Note: You may use basic HTML in your comments. Your email address will not be published.

Subscribe to this comment feed via RSS

CommentLuv badge