77kids rocked my world {GIVEAWAY}
And I’m not even 77kids‘ target audience.
Well, I am as far as the buying of the super cute American Eagle-inspired children’s clothes, but when it comes to the new 77kids store at City Creek Center, it’s all about keeping those shoppers-in-training entertained…and if the stars align (and those mini shoppers catch site of the interactive LCD screens), excited to be there as well.
77kids’ mantra is “long live fun.”
I like that mantra.
I was able to tour the new 77kids store the City Creek preview gala and fundraiser.
My adorable tour guide Kim (honestly, ADORABLE) showed me the ins and outs of their first retail location in Utah. In fact, this store is the furthest store west other than a store in some state like Michigan. Awesome, right?
From the bright colors and unique designs to the eye-catching styles and whimsical details, 77kids has done it right. And I’m not just talking about the clothes. Take a look:
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Super cool dressing rooms sized perfectly for little ones complete with racks that read “like it,” love it!” and “gotta-have it!” plus a porthole that opens from the inside so you can check how the outfit changes are going.
And the clothes? Let me use one of my favorite expressions…in all caps: TO DIE FOR.
I may have bought that sundress in the bottom right corner of the top photo for Olivia. And you should totally see the swaddling blankets. Tres cool.
What tickled my fancy the most were the reinforced knees in the boys’ jeans. Without fail George puts a hole in the left knee of his jeans. Every pair he owns has one and a few even have a matching hole in the right knee.
But enough about the stuff I think is cool. Check out what they’ve done in the store to make shopping with your kids as painless as possible.
Rounded corners on most every wooden display.
A choice of prize when Mom checks out.
And the most popular “toy” of all, the large computer touchscreens complete with store playlist (choose your faves), instant photos, 77look finder (snap an image and virtually try on outfits) and even personalized rock videos.
Here’s my super (not) awesome polaroid. I was even able to add a little customization.
Oh, but the best is yet to come. Click on the screenshot below or this link to see me star in my very first rock vidoe courtesy of 77kids.
The fun doesn’t stop there. I ran into Kim and Lindsey in the story and made encouraged them and their spouses to create a video they could call their own.
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I really should’ve taken more shots of the clothes, but I’ll let you browse the collection in all its hipness at 77kids online. While there that evening, I managed to pick up a lot of goodies:
- Orange Sperry Top-Siders for George
- Maxi slip dress (pictured way above) for Livi
- Feathery dangle earrings for Lauren
- Shiny tassel earrings for Madison
Oh, and these babies:
George and Livi LOVE these Fred Chopstick Kids silicone chopstick holders/helpers. They’ve picked up all kinds of snacks including pretzels, chips and fruit snacks. (They have yet to actually eat Chinese food with them…)
So…it seems the shoes don’t fit George and the dress is a bit snug for Livi. That means a return trip to 77kids at City Creek Center. Anyone want to join me? I may even bring the kids.
And now for the GIVEAWAY!!!
77kids is giving away one (1) $25 gift card good both online and off!
Bring on the Top Siders and reinforced jeans!
To enter, leave a comment telling me what you most wanted to be when you grew up(required). Was it an astronaut or maybe a rock star? How about a prima ballerina or high school math teacher?
For extra entries, you can do any/all of the following. Please leave a separate comment for each one you do (each one earns you an extra entry).
- “Like” 77kids on Facebook (or tell me you already have).
- “Like” ITRML on Facebook (or tell me you already have).
- Subscribe to ITRML (or tell me you’re already a subscriber).
- Tweet about this giveaway with @77kids in the tweet and leave the URL.
- Update your Facebook status with a link to this giveaway.
This giveaway will end at midnight on Thursday, April 5th.
Note: Winner will be notified via email. If no reply is received, a new winner will be drawn.
Disclaimer: A big thank-you to 77kids who provided me with gift card for the giveaway and a little spending money so I could properly review their new store. Believe you me, I properly reviewed it. And then some.
P.S. For another awesome review of the store (and cute photos to boot!), check out my friend Vanessa’s post: “77kids in Utah.”


























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I wanted to be a lot of things, most of time I wanted to be a toy store owner so I could have all toys I wanted.
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“Like” 77kids on Facebook
Jessie c.
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“Like” ITRML on Facebook
Jessie C.
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https://twitter.com/#!/tcarolinep/status/185459371612962818
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Facebooked.https://www.facebook.com/tcarolinep/posts/128746013917308
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Yes please. All of my kids need clothes all the time. I swear it is a never ending problem. Super awesome idea with the boy jeans.
von´s deep thought ~ something to be proud of.
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All I ever wanted to be was a mom. Super boring!
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I liked 77kids on FB
Emily´s deep thought ~ Curlers
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I already like you on FB.
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I’m already a subscriber
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I wanted to be a school teacher growing up, and then realized I hate school. I like you on FB.
von´s deep thought ~ something to be proud of.
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I subscribe to you and your awesome self.
von´s deep thought ~ something to be proud of.
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I wanted to be a journalist when I grew up
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Confirmed email subscriber
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Like you on Facebook as D Schmidt
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All I have ever wanted to be is a Mom…and I feel blessed every day that I get to do exactly what I want with my healthy and beautiful kids (:
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Liked 77kids!
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Already liked ITRML
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Subscribed (:
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Updated my FB status….I love American Eagle and have been waiting for one of these to come to Utah. This looks like the one store I might actually enjoy having my children with me as I shop!
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i wanted to be a nurse or teacher
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i like 77 kids on FB
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i like ITRML on FB
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im an email subscriber
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I honestly wanted to be a stay at home Mom when I “grew” up….dreams do come true!
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Like you on Facebook. Thank you!
Laurie Adams´s deep thought ~ $25.00 Disney Store Gift Card #Giveaway (4/12)
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Liked 77kids on Facebook
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Like you on Facebook
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I wanted to be an archaeologist. I still do.
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I had no idea they had baby clothes so excited!!! I like 77kids on Facebook!
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I like you on facebook!
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i wanted to be a vet
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I wanted to be a teacher.
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I wanted to be a candy striper when I was younger. Probably because I thought I would stripe candy canes all day!!
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Already like ITRML on FB!
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Already a subscriber to ITRML!
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I wanted to be an actress/performer!
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I am a fan of ISRML on Facebook!
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I am a fan of 77kids on Facebook!
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I updated my status with a link to this giveaway!
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I wanted to be a doctor.
kport207 at gmail dot com
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I wanted to be an accountant.
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tweet https://twitter.com/#!/5memb/status/185740177103257600
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I wanted to be a mom and a nurse…and I’m both!
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I like 77Kids on Facebook.
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I subscribe in Google Reader.
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I wanted to be a teacher or a flight attendent!
I already Like 77kids on Facebook
I now Like ITRML on Facebook
Pick me, my kids need new summer clothes :-)
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I wanted to be a lawyer when I grew up but needless to say that didn’t happen!
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I like 77Kids on FB!
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I like ITRML on FB!
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Liked ITRML on facebook!
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Like 77 kids on facebook!
Jessica´s deep thought ~ Four!
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Totally wanted to be a Country Music Superstar! Still do, actually! haha
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I wanted to be an actress!
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I wanted to be in a salon or something doing everybody’s hair and makeup!
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like 77 on fb as livivua chandler
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like itrml on fb
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https://twitter.com/#!/vivaciousgold/status/185783083138682880- tweet
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fb page update- https://www.facebook.com/permalink.php?story_fbid=273105056106083&id=100002068230566
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I wanted to be a ballerina.Thanks for the chance.
mogrill12@gmail.com
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I wanted to be a professional Chef.
Summer @ Summer Scraps´s deep thought ~ Watching grass grow…
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I like 77 kids on facebook.
Summer @ Summer Scraps´s deep thought ~ Breathing Space Giveaways I have found
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I like you on facebook.
Summer @ Summer Scraps´s deep thought ~ Visiting Disneyland Series Part 1 – When to go?
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I subscribe to your blog.
Summer @ Summer Scraps´s deep thought ~ Buying wood for craft projects – Tutorial
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I tweeted about the giveaway https://twitter.com/#!/summerscraps/status/185924320554528769
Summer @ Summer Scraps´s deep thought ~ White Chocolate Strawberry Trifle
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I wanted to be a nurse.
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I wanted to be a veternarion.
ksceviour at hotmail dot com
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I Like” 77kids on Facebook
Karla Sceviour
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I Like” ITRML on Facebook (Karla Sceviour)
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I wanted to be a Kindergarten teacher. It didn’t happen but I am at my girls’ elementary school all the time, helping out. thank you!
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teacher
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Lol. I always wanted to be a teacher.
Deserae Fiedler´s deep thought ~ Zippers???
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I like you on FB
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A teacher!
family74014 at gmail dot com
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I like you via FB
family74014 at gmail dot com
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I like 77kids on fb
family74014 at gmail dot com
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I wanted to be a veterinarian!
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I wanted to be a teacher
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“Like” ITRML on Facebook
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I sub to email
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An author! And I did publish a book, so the dream came true. I don’t think I want to do it ever again though.
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I wanted to be a vet
vmkids3 at msn dot com
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I wanted to be a nurse as a mom I get more chances then I want some days. Still want to be a real nurse though!
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I liked 77 kids on FB!
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I wanted to be a chemist before I even knew what they did!
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I really wanted to be a vet. I loved animals. But then got to college and realized the work was hard.
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I like 77Kids on FB
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I wanted to be a MOM :)
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I wanted to be a teacher.
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“Like” 77kids on Facebook – Jill Lear
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“Like” ITRML on Facebook – Jill Lear
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I’m a RSS subscriber.
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Tweeted http://twitter.com/#!/chipdip2010/status/187492961871863808
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I wanted to be a Vet
Nadine L´s deep thought ~ $10 Amazon and $10 Border GC Giveaway (2 winners)
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I “Like” 77kids on Facebook (Nadine E Larsen)
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I “Like” ITRML on Facebook (Nadine E Larsen)
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I Subscribe to ITRML (peaceloveandpetsblog@gmail.com)
Nadine L´s deep thought ~ $10 Amazon and $10 Border GC Giveaway (2 winners)
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I tweeted https://twitter.com/#!/eyzofblu63/status/187525240253984770
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I wanted to be a teacher.
reejen5 at gmail dot com
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Veterinarian
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“Like” 77kids on Facebook
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“Like” ITRML on Facebook
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Subscribe to ITRML
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https://twitter.com/#!/sweepstaking/status/187719377813110785
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I wanted to be a lawyer.
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I wanted to be a veterinarian.
Melanie C´s deep thought ~ ***Free Beauty Bag from Target Hurry only 457,000 available!***
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I wanted to be a Police Officer :)
bakergurl02 (At) yahoo (dot) com
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77Kids FB Fan @Alisha Lesage
bakergurl02 (At) yahoo (dot) com
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FB Fan of ITRML @Alisha Lesage
bakergurl02 (At) yahoo (dot) com
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Subscribed to ITRML
bakergurl02 (At) yahoo (dot) com
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Tweet: https://twitter.com/#!/ALittleIndian/status/187765882225819648
bakergurl02 (at) yahoo (dot) com
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I wanted to be an attorney….
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Like 77kids on facebook…
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I already liked ITRML on facebook…
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Subscribe to ITRML….
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Tweeted
https://twitter.com/#!/weeziestoy/status/187939850886971392
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I wanted to be an elementary school teacher.
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I like 77Kids on FB (Sarah Smile).
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I like you on FB (Sarah Smile).
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I am an e-mail subscriber.
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Tweet
https://twitter.com/#!/mail4rosey/status/187957883705634816
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FB Status link:
https://www.facebook.com/permalink.php?story_fbid=274351389316931&id=100001027915539
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I never actually thought about it lol I was/am more of a take things as they come person. When I was told I couldn’t have kids, that’s when my ambition came- to, naturally, be a mom, which I am. :)
dddiva´s deep thought ~ WWTKW Happy Easter
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Like you on FB Sherry Conrad
dddiva´s deep thought ~ WWTKW Happy Easter
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Sub via Google Reader
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I wanted to teach elementary school.
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I wanted to be a teacher.
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I wanted to be a journalist.
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“Like” 77kids on Facebook
charity s
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“Like” ITRML on Facebook
charity s
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Subscribed to ITRML via Google
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https://twitter.com/#!/ccboobooy/status/188092073524740096
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Shared on Facebook
http://www.facebook.com/ccboobooy/posts/122704467853162
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Thanks for the giveaway…wanted to be a “scientist”.
senorpiero [at] yahoo [dot] com
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“Like” 77kids on Facebook: bryan eason
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“Like” ITRML / Facebook: bryan eason
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